The wide audience should know about scientific research. The audience needs it, and in the long run, scientists need it too. However, communicating science, one should act properly and not only have expertise in the subject field but also consider the target audience. There are plenty of formats and platforms for communicating science; however, they are not always efficient. Recently, the book “Explaining Science: Guide for Popular Science Writers” has been issued by Alpina Publisher. Igor Ivanov, a DLNP employee, shares his 20-year experience in writing popular science commentaries, analyzes typical errors, and describes his methods of writing a good popular science text. Inspired by this book, DLNP initiates an online talk on high-quality science popularization. We will discuss not only popular science literature but also other formats of scientific communications, particularly, their application to science advanced at JINR.